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This Is For You If...​
You know you have valuable expertise but you want clarity, confidence and compensation.
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Coaches, consultants, and trainers
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Professionals, executives, and leaders
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Educators, facilitators, and nonprofit leaders
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Entrepreneurs ready to be seen as the authority
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Anyone people already come to for advice, insight or guidance
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If you've ever thought:
"I know I have a message, but I don't know how to turn it into income," you're in the right place.
You're Not Lacking Talent, You're Lacking a Clear Path
Most experts get stuck because:​
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They want to write a book but don't know where to start
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They want to speak, but don't know how to get booked or paid
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They're tired of being overlooked while less-qualified people take the stage
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They give incredible value, but the income doesn't match the impact
Your expertise deserves more than a hobby-level strategy.​
A Proven Path From Knowledge to Income
We don't just help you "write a book" or "become a speaker."
We help you build a strategic authority platform that creates income and opportunity.
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Our Method:
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1. Clarify Your Expertise
Define your message, audience, and authority positioning.
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​2. Create Your Book
Write a credibility-building book that opens doors, not just fills pages.
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3. Build Authority
Position your book as a trust asset that elevates your brand.
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4. Get Booked to Speak
Learn how to pitch, position, and land aligned paid speaking opportunities.
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5. Grow Sustainable Income
Turn stages into revenue, clients, partnerships, and long-term impact. ​​​​
Ways to Work With Us
Choose the level of support that matches your vision.
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Book Development & Writing Support
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Speaker Positioning & Paid Speaking Strategy
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Pitching & Booking Guidance
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Workshops, Intensives & Live Events
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Private Consulting & Group Programs
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You don't need more content. You need the right strategy.
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This is Strategy, Not Guesswork
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From Expert to Income is built on real-world experience, leadership psychology, and proven positioning, not trends or gimmicks.
We focus on:
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Credibility over hype
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Authority over algorithms
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Alignment over burnout
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This is about being respected, paid, and impactful at the same time.​
Real Experts.
Real Transformation.
Clients come to us with ideas and leave with clarity, confidence, and opportunity.
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From idea to published authority book
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From unpaid panels to paid stages
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From invisible expert to recognized voice​
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​Imagine This...​​
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You confidently articulate your message
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You hold a book that positions you as the expert
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You're invited to speak and compensated for it
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Your income reflects your impact
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Your expertise finally works for you
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This isn't about ego.
Its about ownership of your voice and value.​
About Us
Meet the Mind behind From Expert to Income
From Expert to Income was created for people who are done shrinking, guessing, or giving their brilliance away for free.
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We believe:
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Expertise deserves respect
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Impact should be compensated
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Your story and knowledge matter
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This work is about helping experts step fully into visibility, authority, and aligned income without losing integrity or purpose.
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Founder, Dr. Elizabeth A. Ruiz, signing books after a workshop in Denver, Colorado
Alma Jimenez
New York, NY
“I recently had the immense pleasure of attending Elizabeth Ruiz’s Reflect Best Self Exercise ‘RBSE’ class. Elizabeth is an incredibly engaging and insightful facilitator who immediately created a positive and thought-provoking online environment.
The session provided invaluable tools for self-awareness and personal growth, helping me gain a clearer perspective on my strengths and values. Elizabeth demonstrated exceptional expertise in positive psychology and self-development; her delivery was clear, concise, and incredibly impactful, making the virtual experience truly engaging.
I walked away with concrete strategies and a renewed sense of purpose, feeling truly empowered to leverage my unique strengths. This class is a must for anyone looking to enhance their professional self-awareness and bring their best self to their work. I've already started applying the insights gained, and I wholeheartedly recommend Elizabeth Ruiz and her RBSE to anyone looking to deepen their understanding of themselves and unlock their full potential."
Teodora Petkova, PhD
Bulgaria
"I worked with Elizabeth in the context of my KGC 2023 presentation. Elizabeth is GOLD. Pure gold gently nudging you in the right direction and very very carefully listening to you to help you distill and streamline what you want (or even sometimes don’t know you can) say.
Not only she helped me with my slides, but she also supported me to understand the real value proposition I have to offer with my presentation session which further resulted in several other pieces of communication I created. That is to say that Elizabeth infuses you with enthusiasm and helps you connect with your deepest message."
Sarah Tejada, JD
Houston, TX
“I had the opportunity to attend Elizabeth Ruiz’s Strategic Living Workshop. Elizabeth has developed a research-backed methodology to define aspirations without limits and turn them into realistic opportunities, utilizing measurable and realistic benchmarks to measure success. In an interactive group setting, Elizabeth facilitated interactive discussions where she offered her guidance and input on how to reach our individual aspirations. I recommend Elizabeth's Strategic Living Workshop to anyone who wants to reframe how they approach life with purpose, clarity, and opportunity, especially if they are unsure of how or where to begin. Great material and great discussion.”
Ryan Boyce, MPH, CBES
Houston, TX
“Dr. Ruiz is an amazing stewardship leader. Dr. Ruiz truly absorbs knowledge, applies it, and then shares it well with those who desire to learn. Not only have I had the privilege to have her as a leader over my division, but I also was able to be a part of her Marketing Mondays (within Toastmasters- presidents and executives of clubs attended). She shines brightly even in a room filled with leaders. In these sessions we learned how to be more effective within our clubs. We learned how to impact our club through sharing knowledge with them about Toastmasters that would grow them individually and the club. We also learned how to market to obtain more members. We learned behavioral models i.e. HERO Model (Hope, Efficacy, Resilience, Optimism). We learned how to utilize our technology such as Canva, our analytic tools for our districts and clubs, and, using social media spaces to enhance our visibility. Every Monday was a worthwhile endeavor. On a Monday in the evening at the start of a busy week this dynamic leader made this session fruitful each time. Dr. Ruiz did this all while working on her PhD, researching, leading toastmasters, running her own company, and having a personal life. Dr. Ruiz showed up to these meetings vibrant, prepared, and, ready to serve. She defines stewardship leadership. I am honored to know and learn from Dr. Ruiz.”
Beatrice Gamba
Rome, Latium, Italy
“Elizabeth Ruiz is an outstanding speaking and leadership coach. Elizabeth's expert guidance played a pivotal role in my successful debut as a speaker. Her tailored coaching approach, focused on both speaking and presentation skills, was instrumental in my achievement. Elizabeth's impact goes beyond public speaking, with so many suggestions being given. Every time I have to speak in public or with a client, and whenever I have to produce a presentation, her guidelines are now staples in my management skills. Her commitment to empowering individuals to become effective communicators is truly commendable. I have now contacted her a second time to go over another speaking project and will contact her again, if my professional endeavours will require public speaking.”